Thinking of Selling?
We will price your home strategically and competitively based on careful expert analysis. We will advise on the merchandising and showcasing of your home as we prepare for showing, including staging and positioning if necessary.
We will embark on advertising and marketing campaigns that will include online strategy. social media, print publications, direct marketing, mailer campaigns, and public relations placements.
We will produce high quality material, including photography, floorplans, and brochures. We will engage the industry periodically to participate in the sale of the property.
We will negotiate on your behalf and act as liaison to all parties involved including the attorney, financing professionals, property managers, architects, and brokers.
The foregoing is all toward the end of ensuring a seamless process and swift transaction from start to finish.
Marketing Outline
Pre-Launch
MARKETING COLLATERAL DEVELOPMENT: PRINT
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Professionally photograph the apartment, building and neighborhood
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Provide professional videos and aerial drone footage if necessary to maximize the image and brand of the property
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Prepare perfect floor plans for purchasers and brokers to easily understand layout of the home
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Listing brochure produced highlighting all aspects of the home
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At least 1,000-piece high gloss, fully customized, full-color postcards mailed to the immediate neighborhood
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Personal Letters sent to all condos/co-ops in the area announcing the new listing
MARKETING COLLATERAL DEVELOPMENT: DIGITAL
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Immediately update all of our social media feeds on Facebook, Twitter, Instagram, LinkedIn, etc.
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Notify network of past clients, friends, colleagues, and industry contacts that your property is for sale
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Email blast campaign to every REBNY broker and Compass Agent
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Host ongoing brokerage-specific open houses until the listing is sold in efforts to get every single broker to see the home
Listing Launch
LISTING MARKETING
• Property goes LIVE in Manhattan’s property systems, along with all leading real estate portals and marketplaces, broadcasted to every broker in the city
• Update all social media feeds and schedule ads to promote listing
• Property walkthroughs, product showcasing, and aerial cinematography allow buyers and sellers around the world an opportunity to experience and tour each property from the convenience of their desktop or mobile devices
• Contact media outlets and brand partners around the world such as CNBC, the BBC, Bloomberg, The Wall Street Journal and The New York Times to feature listing in magazines, publications, etc.
• Make the property a special feature on Streeteasy.com with 80,000 unique visitors a day so it shows up on top in any and all searches globally. Streeteasy has become a heavy trafficker for Google and international buyers looking for properties online
Target Marketing
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Arjun is very strategic when it comes to marketing your home. He uses census data, school data, corporate relocation data, and more to market to specific target groups. He even uses back-end social media marketing and Facebook Pixels to target buyers specifically.
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Pull IP addresses and run ads against them so anyone looking for an apartment will see your home. Not including the obvious, we would target different areas of Manhattan, Westchester, Long Island, New Jersey, and Long Island City.
PR & Advertising
ONGOING: PUBLIC RELATIONS
• We believe strongly in editorial power. Working with our press team, we will strategically engage media across all platforms to tell a compelling story about the unique opportunity of your property
•Compass is frequently featured in the press (at least several times a month) in forms of newspaper interviews, video interviews, guest contributors on CNBC, advertising campaigns, editorial features, etc.
• Work with affiliates, trade shows, and cross-marketing programs with like-minded partners from high-net-worth markets
• The Compass in-house public relations team will personally oversee that the home receives adequate and timely press coverage
ONGOING: ADVERTISING
• Invest in print ad campaigns including the world's highest quality glossy publications, distributed to the most coveted destinations and luxury markets
• Targeted online advertising program is employed to reach consumers while they are searching real estate online
• Arjun will heavily invest and focus his efforts on generating as much exposure as possible
Weekly Reporting
STATUS UPDATES / TRAFFIC REPORTS
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Weekly web traffic reports to update you on current listing statistics. Communication and expectations are key!
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Census data used to target trends in demographic ensuring that we can target the next likely owner of your property with surgical precision. A proactive approach is taken to reach this audience.
Our mission is to help everyone find their place in the world.
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STRATEGIC POSITIONING FOR UNMATCHED EXPOSURE
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Public & Brokers Open Houses
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A catered special event for brokers and buyers
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Professional photography, including drone and aerial footage.
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A 4-minute high-production property tour using the latest techniques in lighting and filmography
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E-brochures, flyers, and luxurious, hard-copy brochures.
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Email blasts to our proprietary buyer list, and all agents around the country
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Social media exposure to our unprecedented and expansive network, including our friendships with social media stars
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Online exposure- marketed and syndicated via all appropriate listing platforms and Compass websites and portals.
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Storefront displays: Showrooms and storefronts strategically positioned in key high-net-worth areas.
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Media coverage: Press and featured articles on the web, local publications
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Exposure at local events
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Print and web advertising: Compass advertises in different local publications and websites as well
GUIDING YOU FROM COAST TO COAST
72
Markets
300
Offices
28,000
Agents
With our agents serving vibrant communities across the U.S., Compass is now the country's largest independent real estate brokerage.
Available seven days a week, Arjun Baboki Nair at Compass will generate business for you by way of an extensive reach and unmatched understanding of high-net-worth clientele.
Through Compass we are first and foremost your marketing agent as much as your sales agent.
WE WILL SOURCE ALL AVAILABLE COMPARABLE CURRENT, PAST, AND FUTURE DATA TO ACCURATELY AND INTELLIGENTLY PRICE YOUR PROPERTY.
WE WILL ADVISE ON POSITIONING, STAGING, DESIGNING, AND SHOWCASING YOUR PROPERTY.
WE WILL QUALIFY POTENTIAL BUYERS, NEGOTIATE IN YOUR BEST INTEREST, AND WALKTHROUGH EVERY STEP OF THE TRANSACTION WHILST COORDINATING WITH ALL RESPECTIVE PROFESSIONALS INVOLVED IN THE TRANSACTION.